YouTube and the Classroom

Peter Drucker, author of Managing the Future observed: “We live in an extremely turbulent time, not because there’s so much change, but given it moves in many directions.” (Drucker, 1993) Effective college and faculty trainers need to be ableto acknowledge and run with chance to learn, and to always revitalize the knowledge base.” The intricacy of quickly changing teaching technology can make it a crucial targets for providers to discover about the newest tools to boost presentations in the classroom. YouTube has proven in the last two 365 days being an emerging technology withstrong potential for boosting classroom discussions, lectures and presentations.

The following paper covers the history of YouTube, the influence of YouTube ontoday’s public speaking audience, and the usage of YouTube to improve speaking in public curriculum. As part of the groundwork 77 undergraduate pupils taking the introductoryspeech course at Daytona Beach College (DeLand, Florida campus) were surveyed around the usage of YouTube technology in the classroom.


YouTube, the most up gift/threat, is a free video sharing Web site that has rapidly become a wildly popular solution to upload, share, view and comment onvideo clips. With over hundred million viewings one day and over 65,000 videos uploaded each day, the Web portal provides teachers with an expanding amount if visual info share with a classroom dominated by young multimedia enthusiasts. (Dyck, 2007) Based in San Mateo, YouTube is a little privately funded company. The organization was developed by Chad Hurley and Steven Chen. More than $11 million of funding from was raised by the company Sequoia

Capital, the firm which additionally provided original venture capital for Google, The founders in the beginning owned a contest inviting the posting of videos. The contest received the eye of the masses plus Google, Inc. In October 2006, Google acquired the organization for 1.65 billion in Google stock.

Since spring of 2006, YouTube has come to hold the best position in video that is online with twenty nine % of the U.S. multimedia entertainment market.YouTube videos account for sixty % of all videos watched online… The site specialises in small, usually 2 minute, homemade, comic video clips produced by users. YouTube functions as a swift entertainment break or perhaps viewers with broadband computer connections at work or home. (Reuters, 2006)

In June (2006), 2.5 billion videos were watched on YouTube. Over 65,000 videos are uploaded daily to YouTube. YouTube boasts almost 20 million unique users per month, according to Nielsen/NetRatings. (Reuters, 2006) Robert Hinderliter, Kansas State Faculty developed a unique video historical past of The segment might be located on the internet site.

Result of YouTube in the classroom

“The growing adoption of broadband joined with a significant push by content providers to advertise video that is online has helped to pave the way for mainstream audiences to embrace online video watching. The bulk of adult internet users in the United States (57 %) report downloading or watching some kind of online video content and nineteen % do so on an average day. (Madden, 2007). Daytona Beach College pupils surveyed stated that a majority of the students watch videos on a weekly basis. College instructors are able to cash in on the surge in viewing internet videos byincorporating the use of theirs within the classroom.

Communication research on choosing visuals as an enhancement to presentations is backed by first researchers such as Aristotle. “Although ancient orators were not aware of our currently research on picture memory, they did understand the importance of vividness. They were aware that audiences were more prone to take notice to and be persuaded by visual photos painted by the speaker. In his Rhetoric (Book III, Chapters 10 11) Aristotle talks about the importance of words and graphic metaphors that will “set the scene before our eyes.” He defines graphic as “making your things.” is seen by hearers (Hamilton, 2006)

“Today’s presentations are expected by audiences being visually augmented, whether they’re communicated in the guise of a lecture, a business article, or maybe a public speech. What is youtube 4000 saat izlenme satın al , today’s audience expects the speaker to visually augment such presentations with a degree of sophistication unheard of actually 10 years ago.” (Bryden, 2008)

The application of persuasive impact is increased by visuals. For example, a faculty of Minnesota study found that using visuals increases persuasiveness by forty three percent (Simons, 1998). Today’s audiences are used to multimedia events which bombard the senses. They typically imagine that any formal presentation must be accompanied by some visual element… Presenters who employed visual aids were furthermore considered being much more professional, much better prepared, and more fascinating than those who didn’t use visual aids. One of many easiest ways you are able to help guarantee the great results of a speech is preparing exciting and powerful visual aids. Sadly, lots of speakers either don’t use visual aids or use versions that are overcrowded, difficult or outdated to understand. (Ober, 2006)

“The saying “A picture is definitely worth a thousand words” is often correct. A look at right brain/left brain theory explains why visuals speed listener comprehension. While the left hemisphere of the brain itself specializes in analytical processing, the right hemisphere focuses on simultaneous processing of information and pays little focus on information. Speakers which do virtually no visual aids or only charts packed with statistics are asking the listeners’ left brains to accomplish all of the effort. After some time, even a great left brain thinker is afflicted with information overload, begins to make mistakes in reasoning, and will lose interest. In computer terminology, “the system shuts down.” The right mind, however can quickly grasp complex ideas presented in graphic form.” (Hamilton, 2006)

“Most individuals process and retain information best whenever they get it in more than one style. Research findings indicate we recall only aproximatelly twenty percent of what we hear, but more than 50 % of what we come across and hear. Further we remember aproximatelly 70 % of what we see, hear, and in fact do. Emails which might be reinforced visually and otherwise tend to be much more plausible than those that happen to be simply verbalized. As the saying goes, “Seeing is believing.” (O’Hair, 2007) The bulk of students surveyed at Daytona Beach College indicated a choice for audio/visual nutritional supplements to oral presentations.

YouTube videos can quicken comprehension and increase curiosity. Effectively integrateing a YouTube video is able to aid in audience awareness and comprehension of subject areas under discussion. YouTube videos also can develop audience memory. Communication research results indicate that graphic images boost listener recall. YouTube videos can decrease your presentation time. An effective use of any YouTube video is able to assist you audience members to understanding challenging ideas and issues. Utilizing YouTube are also able to contribute to some speaker’s authority. Professional looking visuals are able to enhance any spoken presentation.

Curriculum Enhancement

“YouTube” enables users to post video clips on the site for everyone to watch. The majority of the information on the side is enjoyable or simply just weird, but some essential videos havefound their way onto this particular site. YouTube is a fantastic method for choosing video material for use in speech or as background material… Just like with other options and Wikipedia where subject material is not screened for accuracy, the movies you get on YouTube are only as valid as the
initial source (Bryden, 2008)

Almost all too frequently beginning speakers fail to consider the information on utilizing video in a speech. Only because they’ve a chance to access a method of proving to video, beginning speakers must look at the following issues:

*Cueing video segment before beginning the presentation
*Checking room lighting, , along with visual distance acoustics
*Evaluating time it will take to introduce, show, and also add the video segment with the rest of the content of the presentation

The importance of YouTube technology for presenting and public speaking programs falls into 3 categories: lecture presentations, integrated use in pupil speeches, and also sample speech evaluation.

YouTube has value for improving lecture discussions of various presenting and public speaking topics and also issues. 74 % of the students surveyed suggested they prefer to watch a video clip during a presentation. Public speaking instructors struggle to locate reasonable examples and illustrations. I recently used a speech found on YouTube that was delivered to Columbia Faculty pupils by Lee Bollinger, the president of the university. President Bollinger gave speech introducing the President of Iran, Mahmoud Ahmadinejad on September 24, 2007. I used the YouTube speech as being a case study to examine speech ethics. President Bollinger was engaged in a number of ethical problems in the selection of an arguable speaker for the faculty and the use of his of vitriolic language in his presentation introducing the Iran’s president. My classes enjoyed a lively discussion about speech ethics following the presentation of his.

YouTube has value for integration in student speeches. Daytona Beach College pupils were asked: “What is the best value of using an online video clip during a speech? Summary responses included the following:

*It provides the audience a much better visual and could aid them correspond with the subject.
*It makes the audience a lot more interested.
*Some audiences need visuals to realize the topic.
*It enables you to connect with the market.
*puts some “umph” into the speech..
*its good for proving arguments.
*can say something better than you are able to.

Students are expected in basic public speaking classes in order to make use of visuals to maximize the quality of information shared and to capture the attention of the target audience of theirs. A brief YouTube segment is able to enhance the quality of a presentation. For example, I recentlylistened to a speech on global warming. The pupil speaker located a brief portion on YouTube from Al Gore’s famous video “An Inconvenient Truth.” The video segment helped to audience to visual the influence of global warming on our environment.YouTube has video sections on a large array topics from Affirmative Action to Zoology.

YouTube also has value for sample pupil speech evaluation. It’s difficult for presenting and public speaking teachers to located timely sample pupil speeches. Some publishers provide trainers with DVD/CD speech samples. But these samples start to be outdated quickly. YouTube has recent speeches delivered by students for online college public speaking courses. Additionally, YouTube features speeches delivered by many business people and educators. For example, last semester my public speaking lessons viewed a speech by the Toastmasters International World Champion, Darrin LeCroix. The speech is a lot more than entertaining. The speech provided my pupils with insight into effective dental delivery.

Bill Gates observed: “The really fascinating highway applications will grow out of the participation of tens or hundreds, or millions of folks, who will not just consume other info and entertainment, but can provide it, too. (Gates, 1995). YouTube is providing educators a way to apply this technology to enhance classroom instruction.


The recent Pew Foundation Internet and American Life Project observed: “Online video has been a core feature in an expanding dialogue around the impact of user-driven “Web 2.0″ technologies. Other video and youtube sharing sites are usually held in place as potent illustrations of both the monetary and social quality of applications built around user contributions. And as consumers have realized the unlocked possibilities of video which is internet, an unique channel of synergistic mass communication has started to emerge in everyday life.” (Madden, 2007).

YouTube technology can help both students and educators in developing effective presentations. This technology also can provide college instructors with appropriate info and examples. Gardner Campbell, a professor of english at the University of Mary Washington concluded: “We’re observing not just the now regular Internet phenomenon of significant new energy but additionally greatly and unpredictable scaled repositories of public domain substances that are information resources that are crucial for ourselves as well as the pupils of ours. As the info abundance spreads, and if we’re brave and interesting enough to embrace it, we are going to find our own serendipity fields dramatically expanded. (Campbell, 2007)

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