Authors require book reviews to sell their books, and of course they want ones which are good. Authors who learn their craft, do their research, and produce quality, well written books deserve good endorsements, and also by putting in the proper time and effort, such writers usually have beautiful praise from reviewers. But actually good books can receive bad reviews-and I don’t mean reviews that say harmful things about the book. I am talking about ones written by individuals not qualified, however highly esteemed, to produce them. Why are they not competent? Simply because they don’t read the books.
Let’s face it. Books are a business, as well as reviewers know authors require them. Free reviews are becoming more difficult and harder to find. Reviewers now are being compensated for their services, and they need to be; their time is useful, in addition to reading a book and writing a good review can take lots of hours. Authors have to get ready to buy the company as well as to realize it’s a business investment, just like advertising and marketing, where money is invested in hopes it is going to result in book sales.
But unscrupulous people-let’s phone call them illegitimate book reviewers are willing to feed upon authors’ requirements. They realize they’re able to generate an income off an author without giving a genuine service. Let’s say you make $100 for each book you review, and it usually takes you 8 hours to take out a book. That’s hundred dolars a day. But wouldn’t it be good to make $200 or even $400 or perhaps $1,200 1 day? What if, rather than reading the books, you skimmed them, or maybe you regurgitated what the back cover stated? Just think the number of fake ones you could pump out, and exactly how much cash you can produce, while giving experts what they want. So what if the review is four sentences? So long as you give it five stars at Amazon, the creator is going to be happy, right? Cha-ching!
Sadly, yes, in many instances, authors have been pleased. But mainly they’re self-published or first-time authors unfamiliar with the company who got lucky getting accurate explanations of the books of theirs. I have known many such experts rave about exactly how their book was regarded by among these “top” or “esteemed” reviewers, often one close to the top in Amazon’s rankings.
Early on when I started giving book reviews, I understood it was unlikely I’d truly be placed in Amazon’s Top ten, not as my reviews lacked quality or I did not cover sufficient books, but just as I wasn’t a robot, and I actually read through the books. If you take a look at Amazon’s list of the very best Amazon reviewers, a lot of them have reviewed over 5,000 books. If you’re a service with a few reviewers on staff, that number is understandable, but the majority of the top ranked are individuals. Exactly how can this be? Even in case it is the regular job of yours and you can read a book 1 day, or maybe two books a day, that’s only 10 a week or perhaps aproximatelly 5 100 a year. You’d have to have been previewing at Amazon for 10 years for breaking 5,000. Okay, I imagine that’s probable, but have a look at some of the best ones on Amazon. Several of them have published on up to fifteen books 1 day. Sure, some of them are reputable and write quality write-ups, so I don’t mean to disparage those individuals.
Granted, a couple of these individuals might be speed readers, although the jury still is out on the legitimacy of speed reading. I had a good friend who claimed to be a pace reader. I gave her three mystery novels to read that she returned to me the next morning. When I asked her whether she’d figured out who the murderer was in a single book, she could not remember “whodunit.” If you are reading and so fast you can’t retain the basic plot, you are not truly reading the book.
Even worse, some of these write-ups don’t have anything to convey that an author can even use. I’ve seen some that are only 3 or 4 sentences of plot summary without anything that says the guide is “good, excellent, engaging, or perhaps not to be missed.” An author cannot get a blurb for a back coverage if a review just summarizes but does not rate the book’s quality.
Still worse, many of what experts wish will be beneficial recommendations for their publications end up, because the books weren’t read but text was quickly reworded from the rear cover, with characters’ brands misspelled, factual mistakes about the plot, and sometimes even errors about the theme, written content, and whole point of the book-all dead giveaways a publication was never read. Sometimes the plot summaries then only end up in confusion, and if a reader is confused, he is not going to get a book or perhaps waste his time reading it.
Some authors may not care about such details. If the review is good, it’s good enough to sell off books, right? But if it is misleading, readers aren’t going to be delighted when the books they buy do not reflect what is said about them. Hopefully, when readers have those experiences, they will know much better than to trust those reviewers again.
Regrettably, provided that money is called for, illegitimate reviewers will not be going out any time soon. But as an author who’s paying, you deserve to have your book read. Most writers, myself included, need legitimate feedback on what visitors consider our books. Our books are written by us so much to entertain, inform, educate, or invoke an emotional response from the readers of ours as we do to offer several books. As authors, we deserve better.
So what can an author do about this situation? I do not experience any point in getting angry over the circumstance since I do not believe that it will change anything. Although it’s not going to do any good, you can write to these phonies and complain. A few things you can do are:
Do The Research of yours. Look at a reviewer’s history and what they have written in the past. How well-written is their work-is it more than just plot summary? Ask yourself whether it’s really worth your time and money to cover such a service, or maybe simply pay the postage and also give away a free guide to such a person.
Request Corrections. When you get reviewed, and the write-up has errors such as misspelled character names or the book is incorrectly mentioned as a sequel to your last book, call the individual and request which corrections be made. I have known quite a few authors with successfully had the review corrected especially when they paid for the original work.
Vote. Every evaluation posted to Amazon offers you the opportunity to vote if it was beneficial to you. Reviewer rankings aren’t based solely on the amount of postings they’ve. While determining exactly how Amazon establishes these rankings remains primarily a mystery, votes do influence the rankings. Voting may do little to assist or hurt a reviewer but it is much better than nothing.
Learn from the experience. Even thought you now know in the future to keep away from these unscrupulous individuals, you’ve learned the lesson of yours, and it may not even have been a hard one. If you’re traditionally published, the publisher of yours may make use of such a reviewer anyway except you are able to request otherwise. Nevertheless, keep in mind that publishing is a business which tends to make it a dollars game; unfortunately, accurate representation of the book of yours is not always as critical to the publisher of yours as making a buck.
Share The Knowledge of yours. Share matched with your fellow authors your experiences. That does not mean you’re gossiping about reviewers. You are helping different authors in making legitimate business decisions about how to invest their money. Legitimate business decisions should not end with illegitimate results.