The Internet gives merchants the capability to reach out big audiences of prospective customers.
Nevertheless, some businesses maybe don’t find it cost effective to maintain a Web site. Thus, the first thing you will have to do is to make a decision whether or not you need a Website.
How Will Your business Use a site?
You have made the decision that you have to have a Web site for the business of yours. Before you develop the site, you need to map out the objectives that you would like to achieve. Sites can be used for providing information and/or selling services: and products
• info Site You can provide information aimed at educating consumers on a certain subject matter. The info may be provided in the form of articles on the site, newsletters, articles written by industry experts, and links to various other business connected Web sites. As well as industry info, the site of yours can provide info about your company. This will likely give you much more exposure than a regular brochure.
You can also make use of the Web site to offer technical information and product specifications. For instance, a dentist might make use of a Web site to include services and post pertinent articles and information that would prove helpful to prospective and current patients. Essentially, the info would boost confidence in the practice and act as a marketing tool for its services. Web content can be updated quickly, making it easy to offer site visitors with the most current information.
• Selling Site A site allows you to showcase your products and services, therefore stimulating sales to current and prospective customers. to be able to promote items on the internet, you will have to produce a secure e-commerce Web site.
An e commerce web site has Web pages with your products in addition to a shopping cart feature. The shopping cart makes it possible for the web based consumer to decide on the item and “buy now” by inputting shipping and credit card billing info at a protected (encrypted) Web web site location. The credit card charge is authorized within seconds. The customer gets a printable receipt as well as the seller receives as well as fulfills the order. The best part is usually that the sale can take place at the customer’s convenience at any time day or even night.
To sell online, you are going to need a merchant account. A merchant account gives you the ability to accept credit card payments online. Merchant accounts may be set up through banking institutions or private organizations. A merchant account has many fees associated with it. Fees will vary depending on the merchant bank account provider you choose. You might need to pay an application fee and installation costs. A few service providers waive these up front fees and costs. When you are up and running, you will be responsible for a monthly service fee. Your company will also be charged a transaction fee which ranges from two % to 3 % (plus or perhaps minus) on every single customer’s purchase. For instance, if a customer buys a product for hundred dolars, the merchant account provider is going to take $2 to $3, leaving you ninety seven dolars to $98.