7 Ways to Use Videos for More Engagement on Instagram

In the electronic world, social media has become a very important part of a prosperous advertising and marketing strategy. Social media platforms like Facebook, Twitter, Instagram, etc. offer a good deal of possibilities for makes to showcase their products. These platforms are free to use and you are able to directly connect to an even greater market immediately. You do not have to commit a lot of cash in constructing a marketing strategy which comes with social media video. No matter whether you have a little or a large company, it’s time that you take social media marketing really.

Based on statistics shared by Lyfe marketing, ninety three percent of videos on Twitter are accessed from mobile phones. Views of branded video content on YouTube has doubled during the last 3 years. Additionally, Facebook live videos receive ten times more comments that a typical video. All of these statistics demonstrate that video content is in demand on social media networks. This’s because millennials connect more to movies on social media. Web Marketing Video Council has noticed that more than sixty percent of manufacturers are using social media videos actively for promotions. As a result, it is very probable your competitors are likewise leveraging the power of social networking video to increase the consumer base of theirs.

Instagram is a very effective social media platform that allows you to share photos and videos online. Techcrunch continues to be studying Instagram trends after its launch. As per the analysis of theirs, Instagram crossed the threshold of one billion monthly active users in 2018. Moreover, Instagram is currently increasing at a speed of 5 % per quarter, the highest among social media platforms. And so, Instagram should be your primary choice in showcasing your brand’s product and services. In this post, we are going to take you through some ways to utilize Instagram videos for engaging more audience.

Brief Commercials

Create short, beneficial videos that represent your product. You can showcase your system within an artistic way through these videos. The professional is inspiring, funny, or psychological. buy instagram followers cheap enables you to discuss a sixty second clip on the schedule of yours. With such short videos, it’s easy to grab the interest on the target audience. Also, videos that are short are best to share crisp info about the products and services of yours. You can share the business in Instagram stories, IGTV possibly in the Instagram timeline.

Product details

Show off your product’s specifications or a’ product in action’ video to demonstrate its power. Concentrate exclusively on important elements to keep the viewers engaged. Keep the video far more useful and much less descriptive. Attention to detail is the primary key to generating a sexy and cool video. You are able to place the item video clip in your brand’s Instagram page’s timeline for the crowd to find out each time. Creating such spontaneous videos attracts a good deal of interest.

Do it yourself videos

A good way to use Instagram videos is to create helpful content.’ Do it yourself’ or’ how to’ videos discuss your products working. This helps the drivers to fully grasp the product’s usage. You can also make troubleshooting videos related to any challenge that your customer may face. To the place movies are appreciated by the target audience as they get pertinent info within a short span of time. By sharing such videos occasionally you are able to build a connection with your existing customers.

Behind the scenes video

Customers have become picky in picking out developed your own product, hence it’s crucial to build a relationship with them. You are able to create behind the scenes video clips that take them through trivia related to your product. You are able to actually carry out speedy learning sessions about tips & tricks associated with your product usage. The fast forward video that Sheryl Cole has discussed about the work of her will give some notion. You merely really need to be creative and smart in capturing the proper moments for the Instagram video of yours.

Instagram Stories Video

Instagram launched Insta stories in August 2016. Through stories, you are able to share video clips or photos with your followers for a 24-hour duration. This quite short span causes an experience of urgency as well as individuals tend to see the stories as they see one active. You are able to use stories to promote the business of yours as follows:

Sharing short time offers is a great way to attract individuals to your services and products. You are able to set up the proposal therefore it can only be redeemed during the story’s lifespan. Once people get to find out about such deals, they will come for a lot more.

Let an influencer take over your Instagram handle to share a sneak peek of the products and discount offers. A common face is sure to attract much more audience.

Live on Instagram Probably The best feature on Instagram is that you are able to stream live videos on it. After you go live on Instagram, you are at the cutting edge of your respective follower’s feed. Hence, one can find high odds of your followers engaging with the live stream of yours. They get to see your stream even if they aren’t physically part of the event. Product previews, product releases, Q&A sessions, educational streams, etc. are several ways where you are able to engage with the internet audience of yours. If your event is pre planned, then you can promote it through email messages as well as other social networking platforms.

Draw in the makers

Try giving a personal touch to your anecdotes by introducing your workers that have created your services and products. You can get the staff to talk about the trip of theirs in product development. Also, you are able to make your employees manage your brand’s Instagram account for 1 day. They could then share details about their work life and the dedication which goes into making the service. The workers can even perform a Q&A session for the market to inform them about the product. Such video sessions produce an emotional connect with the target market and also extra views to your Instagram account.


If you aren’t incorporating the power of Instagram into the digital marketing plan of yours, then you’re losing out on something big. Instagram’s potential if exploited correctly, may get your items to fresh heights. There is no best way to use Instagram online video, the strategies talked about above will help you in getting started in doing so. You are able to also hire social media management organizations that to help you promote your products by building some amazing video content.

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