3D TV – The Future of Sports Broadcasting?

At the end of last year, BSkyB demoed what might well be described as a sizeable part of the potential future of sports broadcasting: the transmission of sporting events in 3D.

The program, which is now being developed, employs a regular Sky+ box to decode the two individual images necessary to generate the three-dimensional effect. Users then just view the display screen through a set of 3D glasses.

Sky has already tested the technology at live sports events like Ricky Hatton’s victory over Juan Lazcano and Liverpool’s Champions League encounter with Marseille at Anfield in November of year that is last.


3D engineering has been adopted in Hollywood, with a selection of motion pictures being taken and also released in 3D. Many have predicted that 3D HD television would be the next logical step in the evolution of broadcasting.

Despite being able to make use of their existing satellite receiver, users will be expected to update their tv sets. However, manufacturers assume that fresh 3D TVs costs no more than a standard HD-ready plasma set.

Reddit NFL Streams which BSkyB used in its demonstration at its headquarters in Osterley, London, presently retails at over 2,000, but industry experts have predicted that the price of the science will drop substantially, especially in case it proves popular.

The British broadcaster described’ Sky+ 3D’ as “a perspective of the future” because the company will continue to develop the system, that would involve Sky having to use adjust or perhaps improve the cameras of theirs for 3D at live events.

“From our viewpoint this is simply the subsequent stage of our innovation plan following on from Sky+, from HD and here to 3D is the way we come across things might go in the future,” said BSkyB’s Head of Product, Innovation and Design, Brian Lenz.

“What we are looking at today is first off which we can get it done, and we think we can get it done and also at an excellent level that really makes it interesting to start looking at whether there is an appetite for doing it from the consumer.”

The implementation of 3D TV in viewers’ homes is clearly still several years away, however as Sky have shown through the trials, watching your favorite team in 3 dimensions from the comfort of the sofa might well be a regular occurrence in the somewhat near future.

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